Skiing can be a challenging business. The sport is demanding, and even professionals like Swiss siblings and professional skiers Mélanie and Loïc Meillard are constantly working on their fitness levels and technique. This is the only way to achieve a perfect performance. And even the best skiers don’t always manage to produce what they’ve been trained to do at the right moment. To get as close as possible to this perfection requires a lot of hard work and self-sacrifice.
|Project:||Loïc & Mélanie Meillard|
|Usage:||Campaign, print & online|